One of the most well-known shoe companies is issuing an apology after their attempt at creativity left them biting their tongues. They received a lot of criticism for branding a limited edition pair of shoes “Black and Tans” in honor of St. Patrick’s Day.  What they didn’t know is that “Black and Tan” doesn’t make Irish people think of the combo of a pale ale and a dark beer. It reminds them of a time when the people of Ireland were slaughtered by a paramilitary group!

The Royal Irish Constabulary Reserve Force was nicknamed “Black and Tan” due to the colors of their uniforms. They are most well-known for their vicious attacks on the Irish people during the Irish War of Independence. See how this really wasn’t such a pleasant tribute? Well, to make matters worse; here’s what the Nike ad said before it was pulled.

“Tis the season for Irish beer and why not celebrate with Nike? The Black and Tan sneaker takes inspiration for the fine balancing act of a Stout (Guinness) on top a Pale Ale (Harp) in a pint glass.”

Now read what a Black and Tan army officer said in 1920… "The more [Irish] you shoot, the better I will like you, and I assure you no policeman will get into trouble for shooting any man."

Hmmm…Nike, you guys may want to do some better research before the next big promotion!

Source: Gawker

Photo Source: IBTimes