8/26/2011 2:08 AM
It’s easy to see that many companies are profiting from the 9/11 tragedy. A slew of memorial t-shirts, buttons, ribbons, and bumper stickers have cropped up over the last few years, bringing retailers lots of cash. However, while most memorial items go unnoticed, a 9/11 wine produced by a New York winery has drawn the ire of politicians, celebrities, and emergency workers.
Produced by Lieb Family Cellars, The 9/11 Memorial Commemorative Chardonnay and Merlot is priced at $19.11 with all profits going to the National September 11 Memorial and Museum. The wine also received the approval of the Sept. 11 memorial board.
“It’s a non-profit project,” explains Lieb’s general manager Garry Madden. “We made the wine for charity, the profits on sales go to them. It was done with the September's Mission foundation, all under their licensing.”
However, the charity angle isn’t enough to appease critics who say the wine is in poor taste.
"What's next? A 9/11 pastrami sandwich?" asked New York City Councilman Peter Vallone.
Celebrity chef Anthony Bourdain, host of the hit show No Reservations, was particularly incensed when he learned about the memorial wine.
“Grotesque, exploitative bulls**t,” Bourdain Tweeted. “What kind of piece of s**t would create such a product?”
The author of FDNY EMS, a website which supports New York’s emergency workers, was also appalled by Lieb Family Cellars’ memorial wine.
“What does the 9/11 Memorial brand next,” he asked. “Soap? Car wax? Tampons? Hot dogs? Dog food?… anything for $?"
What do you think about the 9/11 memorial wine? Exploitative bulls**t? Or a good product for a good cause?
Source: The Daily Mail, Photo: Lieb Cellars