5/13/2011 11:22 PM
Candles often come in very girly scents like lavender and ocean breeze that men might find annoying. So how you make candles that will appeal to the guy in the house?
Hart Main, 13, asked himself that same question last year when his sister was selling candles to raise money for school. With some encouragement from his mom, he came up with the idea of ManCans. These are candles that have a distinctly masculine scent to them. Some of his scents include Bacon, Fresh Grass, Coffee, New Mitt and Grandpa’s Pipe.
The company was started as joke, Main says, “It started as a joke. It really wasn’t meant to turn into anything serious.” They are processing 300 orders a week right now, so much for being a joke.
After the local media got wind of his venture, he fielded a flood of interviews and watched orders spike. While it is his age that piqued the interest of news directors and editors, it is his assortment of unique scents that have people ordering the $9.50 candle.
As ManCans grew it underwent a few growing pains. Main has been behind on orders, and figuring out pricing has been tricky. He even had to have his mom open a PayPal account to handle the ordering process; he “broke” his own account.
Shane Haggerty, a friend of his mom’s, has been acting as the PR person for the small company. He says, “Hart is very much in charge of this business and is as hands-on as any CEO would be at the age of 50," he says. "His mom recently shared a story of how Hart discovered an order was poorly packaged and shipping was incorrectly priced. Hart went directly to the distributor and made sure this would never happen again. He handles himself so well in media interviews and with the whole business that it's amazing to watch, because you have to be reminded that this is a 13-year-old middle school student who simply wanted to be able to buy a bicycle with the extra money he would earn."
Posted by Wendy
5/13/2011 11:22 PM |