While he's most famous for scarfing down hot dogs, Japanese eating champion Takeru Kobayashi has also competed with meatballs, pasta, turkey, hamburgers, cow brains, rice balls, chicken wings, Twinkies, and more! Yesterday, the 33-year-old, 128lbs. Kobayashi set a new world record for gobbling grilled cheese sandwiches -- 13 in one minute!

"I thought I could eat more," he said. (Watch the video below!) 

Four rookies tried to keep up with Kobayashi but the closest competitor was David Tisch, who succeeded to stuff only four sandwiches before time ran out. Joey "Jaws" Chestnut, one of Kobayashi's biggest rivals, set a previous record for eating 49 cheesy treats in 10 minutes.

The showdown went down at the South by Southwest shindig in Austin, Texas. GroupMe Grill serves up grilled cheese sandwiches with the logo burned into them along with frosty beers to festival goers. 

Watch Kobayashi in action right here!

Source: The Hollywood Reporter, Photo: BuzzFeed